“The chains of habit are too weak to be felt until they are too strong to be broken.”
― Samuel Johnson

There is science at play even at the simplest human behavior of liking something. This science is applicable when you go out to work. It's likewise the motivation behind why you're most likely frightened about gaining weight.

It is a major factor affecting a person's dependence on nicotine or caffeine. This science is what we call old-style molding, and you will acknowledge here that it's really a piece of our ordinary responses.

Classical Conditioning

“It takes 21 days to form a habit.” -Dr. Maxwell Maltz.

Classical conditioning is learning through association. It was discovered by Pavlov, a Russian physiologist. In simple terms, two stimuli work together to produce a new learned response in a person or animal.

Everything from speech to emotional responses is in simple patterns of stimulus and response.

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Ivan Pavlov, a Russian physiologist, was following the salivation pattern in dogs in response to being fed. He predicted that his dogs would start to salivate when the food was placed in front of them. His dogs though would begin to salivate when they heard the footsteps of his assistant who was bringing them the food.

Food is an unlearned stimulus/motivation and salivation is an unlearned response.
Next, Pavlov started a conditioning procedure. A clicking bell was introduced just before he gave food to his dogs.. Now an increase in salivation was due to the sound of the clicking bell

So the dog realized a relationship between the bell and food and he learned a new behavior. As this response was learned (or conditioned), it is called a conditioned response. Therefore the neutral motivation has become a conditioned motivation.

Pavlov found that for relationships to be made, the two motivations had to be presented close together in time. This is known as the law of temporal contiguity. If the time between the conditioned motivation (bell) and unconditioned motivation (food) is too much, then behavioral learning will not occur.

Vantage Fit for better wellness

Vantage Fit understands the importance of tribe culture and creates a conditioning for corporate wellness. It is a corporate fitness app that conducts corporate wellness programs. Initially it Triggers employees to indulge in wellness programs to get the reward of a fit life.

It acts on classical conditioning to form the habit of a fit corporate life. It is easier for you to continue the wellness program once your responses are conditioned.

Once the conditioning is formed through rewards it helps employees to continue the wellness program and helps attain the goal of that employee. That solely acts as a reward for the employee.

Vantage fit creates a reward of ‘the tribe’ conditioning as humans are social creatures and social recognition acts as a motivation. It forms a continuation for you to thrive for more and top the leaderboard of the wellness programs. Once you start getting social recognition your Reward of ‘the hunt’ increases.

Vantage fit is a community-driven fitness program where all the participants can take part in different corporate wellness programs and go after the top spot in our in-app leaderboard. Once you invest yourself in the application for a wellbeing program and it forms a conditioning you are bound to return for the next campaign. It acts as the next trigger and the loop continues.

Also read - COVID-19 Has Changed the Future of Corporate Wellness Programs

The Hook Framework

The Hook framework provides a solution to your problem with enough frequency to form a habit. It has four components: Trigger, Action, Variable Reward, and Investment. Vantage fit application follows this framework to condition you for a regular wellness routine.

Trigger

Initial step is to find your external and internal Triggers to encourage you for the planned activity. An external trigger is something you see. For eg. when you see transformation within yourself using the Vantage fit application. An internal trigger is something you feel or think. For eg. using a Vantage fit application when you feel the need to understand the science behind weight loss and read a blog.

Action

Action is the minimum relation you need to have with your product to get a Reward. The reward is what everyone seeks but only a few perform the action. With Vantage Fit, that’s as simple keeping track of daily calorie intake.

Reward

The Reward is your objective or goal that you desire. Variable prizes make a dopamine excitement we can't avoid thinking about. Say you lose weight completing a wellness program for three months.

Investment

Whenever users invest their time, efforts, data, or money, they are more likely to return. The investment stage is the fourth step in the Hook model. This stage is typically more about asking your users for more data or the kind of service you want your users to undertake.

Rewards of ‘The Tribe’ and ‘The Hunt’

You being a social creature have an inclination in social affirmation. When someone appreciates you publicly, that’s a Reward of the Tribe. Rewards of ‘The Hunt’ anchor in the excitement of finding something you want. Consider leading a wellness program among your teammates.

Debajit Baruah is an entrepreneur, marketer and analyst. He is a Digital marketer for Vantage Circle and authors in-depth guides that teach the importance of fitness and wellbeing in the corporate world. For any related queries, contact editor@vantagecircle.com